Triggering green decision-making

Offentlig prosjektsammendrag

Triggering green decision-making. The project aims to develop a new data-driven system that helps consumers make greener everyday choices. By combining detailed receipt-level transaction data with user behaviour and independent sustainability scoring, the project seeks to understand what influences individual decision-making and how personalised guidance can trigger more sustainable actions. The work involves addressing significant research challenges related to data processing, classification and behavioural modelling. Modish AS will develop the user-facing technology and integrate machine-learning models that generate tailored recommendations for each user. The goal is to build a scalable solution that supports effective behavioural change and enables consumers to choose more environmentally friendly products and services.