Utvikling av AI-drevet plattform for personlig merkevarebygging innenfor eiendomsmegling

Offentlig prosjektsammendrag

Eiendomsmeglerne AS is developing a digital platform that helps real estate agents take control of their own marketing and lead generation. Today, agents spend too much time chasing new clients due to reliance on third-party leads and generic company branding. This limits their ability to deliver high-quality service and ensure safe transactions. The goal is to create an AI-powered platform where agents can generate content, build campaigns, and view real-time results from channels like Meta, Google, and Snapchat. Key challenges include integrating complex data sources, generating personalized content with AI, and designing intuitive tools for non-technical users. The project follows a structured R&D process with work on data integration, AI development, UX design, and pilot testing. The result will be a new tool that helps agents focus less on lead hunting and more on delivering excellent service to clients.