LAUNCH: Data-drevet innsikt for å øke suksessraten og forlenge livssyklusen til F&B produkter (2024)

Offentlig prosjektsammendrag

The success rate for new product launches in the retail food & beverage (F&B) business is only around 10%. In Norwegian retail stores only, there are some 2,000 new products launched every year, meaning that there is a significant waste of development and marketing efforts, as well as unnecessary carbon footprint. The LAUNCH project will develop, test, and validate a novel software solution and data collection process to improve New Product Development (NPD) processes for retail F&B products, increasing both the quality and quantity of data obtained, and unlocking insights by analyzing feedback. The SkatteFUNN project mirrors activities in 2024 in an already approved IPN-project while staying within State Aid rules.