LAUNCH: Data-driven insights to boost the success rate of retail F&B products (SkatteFUNN)

Offentlig prosjektsammendrag

The success rate for new product launches in the retail food & beverage (F&B) business is only around 10%. In Norwegian retail stores only, there are some 2,000 new products launched every year, meaning that there is a significant waste of development and marketing efforts, as well as unnecessary carbon footprint. The LAUNCH project will develop, test, and validate a novel software solution and data collection process to improve New Product Development (NPD) processes for retail F&B products, increasing both the quality and quantity of data obtained, and unlocking insights by analyzing feedback. The objective will be accomplished by the technology demonstrating high-value in real operational environment trials.