Story X

Offentlig prosjektsammendrag

Many companies struggle to write good product descriptions for their products. Product descriptions are important because they help customers understand the product and increase the conversion rate. If the product description is poorly written, it will only cause confusion and frustration for the customer. Writing good product descriptions is for many companies a nearly impossible task because when the product catalog is large and descriptions have to be available in multiple languages. It takes a lot of time and is very costly when external companies are hired. To solve this problem we will use natural language processing (machine learning) to automatically write high-quality product descriptions. Descriptions are generated based on the product specifications and writing-style of the company to follow the company's brand guidelines. In order to support a large product, catalog descriptions will be generated in batches. All descriptions are evaluated and validated by using an advanced algorithm. With this solution, companies will be able to efficiently generate a good description of each of their products.